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Considering the current state of the economy and rising unemployment, many people are turning their thoughts and attention to starting their own business. Before we had the Internet, your only option was to rent or lease a business office or store space, which naturally involved a considerable sum of money before you ever opened your doors for business. Depending on the nature of your business, it was likely that you'd also need to hire at least one or two sales people or other support staff. Other costs included taxes to be collected on goods sold, as well as quarterly tax payments for employees. You might also need to make modifications to your shop to suit your business.
Presently, you can start an online business on a shoestring budget, schedule your work hours around school, your day job, taking care of your kids - all the normal conditions of everyone's life. You can also more easily handle your sales without hiring a sales staff. While you should expect to be working hard to get your online business off the ground, you can keep your regular job to ensure that you can make ends meet until your business starts to turn a profit. So it's clear that you make the transition from employee to online business owner far more easily than you might with a brick and mortar venture.
Let's take a look at some of the other advantages you can realize with your online business.
1. With proper, effective marketing techniques, you can sell your goods to millions of people. The brick and mortar shop doesn't have this potential.
2. You can establish affiliate relationships with other businesses, advertising their related, but not competing, products and thus expand your inventory - and income through commissions, which can be substantial, depending on the product. For example, if you establish an online gift shop which consists of handmade art objects, you might sell any number of books that provide background on the particular art form, historical notes and the like. Generally, you can expect anywhere from 15-35% of the cost of the book, with your affiliate stocking and shipping the item. The brick and mortar business concept requires that you stock, track and ship from your shop, increasing your cost of doing business. The online business model thus creates passive income, reducing the amount of time you must invest conducting business.
3. Responses to customer inquiries are easily automated, increasing customer satisfaction, whereas in a shop, you need the immediate, one on one interaction. Sure, many inquiries will require that you write the customer to address specific issues, but an automated response system allows you to acknowledge the customer, letting them know you'll be getting back to them shortly.
4. With an online business, you can gain even more exposure through reciprocal links, with the added advantage of boosting your search engine rankings. The search engines do pay attention to links, both incoming and outgoing. (Be sure to focus on links to sites which provide high quality information and products.)
5. An online business simplifies your accounting, with an irrefutable paper trail of transactions.
6. Keeping in touch with your visitors is virtually free. You don't need to incur the postal fees to the extent that you would in paper mailings. Newsletters delivered by email increase word of mouth referrals, as your customers can forward your email to interested friends and neighbors, at no cost to themselves. Similarly, free ebooks and other downloadable materials decrease your cost of doing business.
The only real disadvantage of an online business? If you're the type who loves the personal interaction with each customer, you may not derive that sort of satisfaction to the extent that you'd like. In this case, you can always have a physical shop as well as your online business. Unless you've got money to burn, all you need do is wait until your online venture produces the income sufficient to fund your local shop. Personally, I'd be just as happy to use that money to interact with people on a beach in some tropical island vacation spot, while enjoying a prosperous online business peopled with happy and loyal customers. You decide which works best for you.
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Before
you can have a successful home based business, you must first possess 3
"intangibles." These are things that must come from WITHIN you.
===> Intangible 1 <===
First,you must have a strong WHY.
Why MUST you have a successful home business?
What is driving you? What is it that you CAN'T have in your life anymore and/or
what is it that you absolutely MUST HAVE now?
For me, I couldn't stand
working 12+ hours a day anymore and missing the experience of my children growing
up. I also absolutely HAD TO HAVE the freedom of being able to control
my life and finances through a little box (laptop computer) that I
could carry with me anywhere in the world and not be tied to anyone's
time pressures or demands but my own. That was my carrot and my stick.
I felt a great pain deep in my gut of missing out on my children's
lives and the incredible freedom that succeeding in a home based business
would provide for me. I found my why. You MUST find yours.
===> Intangible 2 <===
You
must BELIEVE that it is possible.
If
you don't believe that it's POSSIBLE for you to have a successful home based
business or make your living from home, you won't. It's that simple.
For me, figuring out that it was possible was just a matter of realizing
that many other people were ALREADY making great money working from
home. If they could do it, I could too. It would just be a matter of
figuring out what those people were doing and then adapting it to my
situation.
There is no shortage of undeniable PROOF
that people (millions of them) are making money working from home. Just get online
and do some research and you'll find countless testimonials and stories
of REAL PEOPLE making real money on the Internet. Or head to your local
bookstore and you'll find the same documented evidence of this fact.
Truth is, it's getting easier and easier to make money with your own
home based business.
I've always said that
"affiliate marketing" (a simple way to make money from home) is the job of the
future. In the old days, you had to go to a potential employer, apply for
the position and hope for the best. Now you can simply go to any company
you want, fill out their affiliate application and start work
immediately. Affiliates are the new working class. In fact, making
money with affiliate programs or making your living on the Internet is
WAY MORE than possible. It is pretty much (or will be soon enough)
unavoidable now. Affiliate marketing is the "job" of the future that's
already here TODAY.
===> Intangible 3 <===
You must be willing to MAKE THE LEAP.
Ready, FIRE, then
aim... This is the operating philosophy you MUST adopt to succeed with
a home based business.
That's
backwards for most people who like to aim before they fire. The fact is
that home based business success is a moving target... The only thing
constant about it is change. You need to stop analyzing the game and
simply jump into it. You can't learn from the outside... You have to be
*IN THE RING* to truly understand and profit from it. In fact, this is
a business where you can truly be earning WHILE you're still learning...
The
lesson here is that you will never really be READY to start a home based business.
You simply have to start one. It's like having children... You're never really
ready, but when it happens you adapt and grow and therefore you succeed. This is
what I call:
"Making the Leap"!
The good news is that the cost of failure with having
your own home based business is very small. In the "brick and mortar"
world you need to evaluate things very carefully before you decide to open up
a business. It's almost always necessary to invest thousands of dollars
to get an offline business off the ground. However, on the Internet you
can often start a successful business for less than $100. The Plug-In
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You simply need get IN THE GAME... Each moment that you stay "out there,"
you're wasting valuable time that you could be learning and skills
necessary to build a successful home based business. In fact, if you're
not in the game yet, you're ALREADY behind the times... Make the leap to
starting and building a successful home business TODAY!
About Stone Evans, The Home Biz Guy:
"I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You!" Make Money Now! http://www.PlugInProfitSite.com/main-27375
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Home Business Tips Newsletter for FREEtoday ($147.00 value!) and get
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